NFT Case Study
for Fetch.ai
NFT Case Study
for Fetch.ai
NFT Case Study
for Fetch.ai
This is a multi-stage event where users compete in a bidding contest in order to win the opportunity to collaborate together and generate shared NFT artworks!
This is a multi-stage event where users compete in a bidding contest in order to win the opportunity to collaborate together and generate shared NFT artworks!
This is a multi-stage event where users compete in a bidding contest in order to win the opportunity to collaborate together and generate shared NFT artworks!
The Problem
The Problem
As the NFT market continues to expand everyone is looking for the next big thing. As art and technology become further entwined AI generated NFTs are about to hit the marketplace and that is why we created first of a kind NFT platform.
As the NFT market continues to expand everyone is looking for the next big thing. As art and technology become further entwined AI generated NFTs are about to hit the marketplace and that is why we created first of a kind NFT platform.
As the NFT market continues to expand everyone is looking for the next big thing. As art and technology become further entwined AI generated NFTs are about to hit the marketplace and that is why we created first of a kind NFT platform.
Dived into an intensive
research sprint
Dived into an intensive
research sprint
Dived into an intensive
research sprint
User internview & User research
User internview & User research
Investigated Discord, Reddit and FB groups
Investigated Discord, Reddit and FB groups
Mapped out campetitors, findings and insights
Mapped out campetitors, findings and insights
35.2% percentage of people who don’t own
NFTs currently plan to acquire some in next year
35.2% percentage of
people who don’t own
NFTs currently plan to acquire some in next year
35.2% percentage of people who don’t own NFTs currently plan to acquire some in next year
35.2%
35.2%
People
People
Dived into an intensive
research sprint
Dived into an intensive
research sprint
Dived into an intensive
research sprint
User internview & User research
User internview & User research
Investigated Discord, Reddit and FB groups
Investigated Discord, Reddit and FB groups
Mapped out campetitors, findings and insights
Mapped out campetitors, findings and insights
Which NFT marketplaces
have you used?
Which NFT marketplaces
have you used?
Which NFT marketplaces
have you used?
OpenSea was the most popular marketplace!
OpenSea was the most popular marketplace!
OpenSea was the most popular marketplace!
Financial gain
Interest in the technology
Fun and entertainment
Following trends
I am an NFT collector
Don’t know
49%
49%
45%
45%
45%
36%
20%
15%
5%
Financial gain
Interest in the technology
Fun and entertainment
Following trends
I am an NFT collector
Don’t know
Main Reason to Use NFTs
Main Reason to Use NFTs
Main Reason to Use NFTs
Nearly half invested in NFTs for financial gain
Nearly half invested in NFTs for financial gain
Nearly half invested in NFTs for financial gain
54%
47%
47%
29%
17%
Which of the following are the most
beneficial aspects of NFTs
Which of the following are the most beneficial aspects of NFTs
Which of the following are the most
beneficial aspects of NFTs
Real-world non-fungible assets tokenization will be promising
Real-world non-fungible assets tokenization will be promising
Real-world non-fungible assets tokenization will be promising
Real-world NF assets tokenization
In-game stuff tokenization
Securely & Trustlessly trading of NF asset
Creation of rare art
Collateral in DeFi
Don’t know
49%
49%
37%
29%
22%
16%
14%
Financial gain
Interest in the technology
Fun and entertainment
Following trends
I am an NFT collector
Don’t know
Overwhelmed with insights, needed to start prioritizing inputs to form a strategy & conclude secondary research
Overwhelmed with insights, needed to start prioritizing inputs to form a strategy & conclude secondary research
Overwhelmed with insights, needed to start prioritizing inputs to form a strategy & conclude secondary research
Understand key painpoints, wants and needs
Understand key painpoints, wants and needs
Classify all insights gathered
Classify all insights gathered
Created user personas
Created user personas
Presented the insights to stakeholders
Presented the insights to stakeholders
User Personas
User Personas
A look at some competitors
A look at some competitors
I identified the competitors and analyzed their business strategies to
determine their strenghts and weakness relative to our NFT Platform
I identified the competitors and analyzed their business strategies to
determine their strenghts and weakness relative to our NFT Platform
I identified the competitors and analyzed their business strategies to determine their strengths and weakness relative to our NFT Platform
Competitors
NFT Marketplace
NFT Marketplace
AI Generated Art
AI Generated Art
Voting with leaderboard
Voting with leaderboard
Search Filter options
Search Filter options
Social Feature for Creator
Social Feature for Creator
Information Architecture
Information Architecture
HOME
BUILD
BUILD
BUILD
Place Your Bid
Place Your Bid
Place Your Bid
Entropy
Entropy
Entropy
Color Picker
Color Picker
Color Picker
Mouse Squiggler
Mouse Squiggler
Mouse Squiggler
VOTE
VOTE
VOTE
How Voting Works
How Voting Works
How Voting Works
Place Your Vote
Place Your Vote
Place Your Vote
Rankings Overview
Rankings Overview
Rankings Overview
Rank Users
Rank Users
Rank Users
WINNERS
WINNERS
WINNERS
Rank 1, Rank 2, Rank 3
Rank 1, Rank 2, Rank 3
Rank 1, Rank 2, Rank 3
Auction in Progress
Auction in Progress
Auction in Progress
Phase 1
Phase 1
Phase 1
Rewards distributed
Rewards distributed
Rewards distributed
Phase 2
Phase 2
Phase 2
Completed Voting
Completed Voting
Completed Voting
Phase 3
Phase 3
Phase 3
AUCTION
AUCTION
AUCTION
Connect Wallet
Connect Wallet
Connect Wallet
How it Works
How it Works
How it Works
Auction Price
Auction Price
Auction Price
Successful Bidders
Successful Bidders
Successful Bidders
Countdown Timer
Countdown Timer
Countdown Timer
Place Your Bid
Place Your Bid
Place Your Bid
We were on a very
tight deadline and developers needed to start building soon.
We were on a very
tight deadline and developers needed to start building soon.
We were on a very tight deadline and developers needed to start building soon.
User internview & User research
User internview & User research
User internview & User research
Investigated Discord, Reddit and FB groups
Investigated Discord, Reddit and FB groups
Investigated Discord, Reddit and FB groups
Mapped out campetitors, findings and insights
Mapped out campetitors, findings and insights
Mapped out campetitors, findings and insights
Low Fidelity: Build Page
Low Fidelity: Build Page
Mid Fidelity: Build Page
Mid Fidelity: Build Page
After creating the Mid-fi designs, we conducted a small usability session with test users.
After creating the Mid-fi designs, we conducted a small usability session with test users.
We were on a very tight deadline and developers needed to start building soon.
Can users easily find what they should do/are expected to do?
Can users easily find what they should do/are expected to do?
Is it clearly evident where the users are in the experience?
Is it clearly evident where the users are in the experience?
Does the layout hierarchy feel familiar?
Does the layout hierarchy feel familiar?
Does the layout hierarchy feel familiar?
Do users have a clear path if something goes wrong?
Do users have a clear path if something goes wrong?
Do users have a clear path if something goes wrong?
Testing + Improvements
Testing + Improvements
There is a story behind every piece of artwork no matter the medium. NFT art needs community and engagement. This case study follows the research, strategy and design journey from ideation.
There is a story behind every piece of artwork no matter the medium. NFT art needs community and engagement. This case study follows the research, strategy and design journey from ideation.
I identified the competitors and analyzed their business strategies to determine their strengths and weakness relative to our NFT Platform
High-Fidelity Designs
High-Fidelity Designs
Auction Phase Landingpage
Starting with a dutch auction whereby FET holders can bid on the available slots to participate.
Testing + Improvements
There is a story behind every piece of artwork no matter the medium. NFT art needs community and engagement. This case study follows the research, strategy and design journey from ideation.
Vote Phase Landingpage
There are three voting phases, in each phase participants select and rank five artworks the top images for each round are fed back into the AI model in order to improve the algorithm and generate the next round.
Vote Phase Landingpage
There are three voting phases, in each phase participants select and rank five artworks the top images for each round are fed back into the AI model in order to improve the algorithm and generate the next round.
Winner Phase Landingpage
The three winning artworks are then sold on the OpenSea NFT marketplace.
Winner Phase Landingpage
The three winning artworks are then sold on the OpenSea NFT marketplace.
Winner Phase Landingpage
The three winning artworks are then sold on the OpenSea NFT marketplace.
Auction Phase Landingpage
Starting with a dutch auction whereby FET holders can bid on the available slots to participate.
Testing + Improvements
There is a story behind every piece of artwork no matter the medium. NFT art needs community and engagement. This case study follows the research, strategy and design journey from ideation.
Vote Phase Landingpage
There are three voting phases, in each phase participants select and rank five artworks the top images for each round are fed back into the AI model in order to improve the algorithm and generate the next round.
Vote Phase Landingpage
There are three voting phases, in each phase participants select and rank five artworks the top images for each round are fed back into the AI model in order to improve the algorithm and generate the next round.
Winner Phase Landingpage
The three winning artworks are then sold on the OpenSea NFT marketplace.
Winner Phase Landingpage
The three winning artworks are then sold on the OpenSea NFT marketplace.
Winner Phase Landingpage
The three winning artworks are then sold on the OpenSea NFT marketplace.
Auction Phase Landingpage
Starting with a dutch auction whereby FET holders can bid on the available slots to participate.
Testing + Improvements
There is a story behind every piece of artwork no matter the medium. NFT art needs community and engagement. This case study follows the research, strategy and design journey from ideation.
Vote Phase Landingpage
There are three voting phases, in each phase participants select and rank five artworks the top images for each round are fed back into the AI model in order to improve the algorithm and generate the next round.
Vote Phase Landingpage
There are three voting phases, in each phase participants select and rank five artworks the top images for each round are fed back into the AI model in order to improve the algorithm and generate the next round.
Winner Phase Landingpage
The three winning artworks are then sold on the OpenSea NFT marketplace.
Winner Phase Landingpage
The three winning artworks are then sold on the OpenSea NFT marketplace.
Winner Phase Landingpage
The three winning artworks are then sold on the OpenSea NFT marketplace.
Auction Phase Landingpage
Starting with a dutch auction whereby FET holders can bid on the available slots to participate.
Testing + Improvements
There is a story behind every piece of artwork no matter the medium. NFT art needs community and engagement. This case study follows the research, strategy and design journey from ideation.
Vote Phase Landingpage
There are three voting phases, in each phase participants select and rank five artworks the top images for each round are fed back into the AI model in order to improve the algorithm and generate the next round.
Vote Phase Landingpage
There are three voting phases, in each phase participants select and rank five artworks the top images for each round are fed back into the AI model in order to improve the algorithm and generate the next round.
Winner Phase Landingpage
The three winning artworks are then sold on the OpenSea NFT marketplace.
Winner Phase Landingpage
The three winning artworks are then sold on the OpenSea NFT marketplace.
Winner Phase Landingpage
The three winning artworks are then sold on the OpenSea NFT marketplace.